Looper Insights
Roku · May 2026

Roku just made its biggest home screen change in over a decade. How closely were you paying attention?

On 27 May 2026, Roku began rolling out a completely redesigned home screen to all US Roku TVs and streaming devices. Developed using deep behavioural insights and viewer input, the new interface changes where content gets surfaced, what gets personalised, and how apps compete for attention.

Take the quiz — 7 questions, under 3 minutes — and find out how well you know the new landscape.